The client’s brief was to create an elegant, open institutional space in which the Group’s brands would be “unified” from a design point of view while still retaining the main distinctive traits of each.
The idea of the strength and power of the Gabrielli Group and its subsidiaries and affiliates was conveyed through impressive structures and quality materials, using their strong brand colour to best effect and capitalizing on a specific “Serving Steel’s Best” marketing campaign.
Features they asked for: reception, networking area, private offices, restricted-access storeroom, lounge area, bar.
