Brand values
- Landmark local business committed to the quality of its product
- Focus on the supply chain: from farm to kitchen to table
- Quality of locally sourced
- Customers benefit from expertise and experience
- The customer is a guest rather than a consumer
- Knowledge of meat-related products
Storyboard
- We tell the story of a business that’s a local favourite yet still has a certain nobleness to it. Roberto and his children enjoy looking after their guests, and will recommend the day’s best products. The business conjures up the feel of an early 20th-century store, pared back, no frills and honest. The interior’s technology and the modernity of the temperature-controlled display cabinets keep the product fresh. Roberto Michelotto and his children stand by everything they sell: their name is their bond.
