We want to give back to the planet in a positive way, as a big thank you for everything it gives us.

Over the years, we’ve taken a long hard look at our industry, coming to realize just how often sustainability and even the best environmental intentions are severely tested. Driven by this realization, we’ve taken action to be the best version of ourselves because we believe that new growth can sprout even from cracks in the asphalt.

We’ve focused on our production supply chain to determine a sustainable creative process that ensures each project goes hand in hand with environmentally responsible management. In 2022, we joined the Treedom mission. For us, it’s paramount that we manage not just to make a tangible contribution to protecting our planet but, above all, create something that we can share with our partners and team. This has resulted in Tecnolab Forest: a great project that unites us

Treedom projects aim to have a positive impact not just on the environment where they are implemented, but on the people who live there. This is why the projects’ target regions are in developing countries, where the benefits trees bring can really make a difference

A real-life example?

Projects are often implemented in regions where there is a widespread practice of monocropping, growing a single crop like maize, beans, cereals or wheat year after year. This is because these crops are very fast growing, capable of yielding a harvest barely a few months after being sown. But, in addition to depleting the soil, monocropping means farmers are vulnerable to market fluctuations and the unpredictable nature of the climate.
At times like these, when both are unstable, it’s a risk that these communities simply cannot afford to take.